à Bloc bicycle beer was created in Amsterdam to enjoy after a good bike ride. In cycling terms, to go ‘a bloc’ means to ride flat out, this beer containing all the necessary things to let you do that. They brew beer that helps to take care of the body, with the necessary vitamins, minerals and protein content to revitalise and recover after exercise. They basically wanted to be able to enjoy a good beer after biking, something that would be genuinely refreshing and good for you too. It’s all about creating a close-knit cycling community, bringing together friends and good conversation over a beer.