Like all great stories… Serious Pig’s started down the pub. The Junction Tavern beer garden in NW5, to be precise. It was there, on one of their many lost evenings, that = founders George Rice and Johnny Bradshaw, found themselves pondering a serious question: What would be the perfect snack to accompany their recently ordered pint of real ale and glass of red Bordeaux?

Several packets of crisps, nuts and scratchings later, the boys agreed that it had to be something more serious. They hit on the concept of a “Posh Peperami” and Serious Pig was born the very next day.

The Serious Pig range has now grown to include; Snacking Salami, Snacking Pickles, Snackingham, the inimitable Crunchy Snacking Cheese, and more!

Now on to what you are really here for….

Flavourly and Serious Pig are teaming up to give you the chance to win a case of craft beers and a delicious snack hamper… What could be better?

All we ask is that you show us your ‘Serious Face’.

The Prize:

1 x case of 20 craft beers + 2 beer glasses from Flavourly (worth £67.50)

1 x ‘The Ploughman’s’ from Serious Pig, featuring; Crunchy Snacking Cheese, Snackingham, and Snacking Pickles (worth £20.50)

Five prizes available

To Enter:

Pull your most serious face and take a picture (bonus points if you have a monocle). Check out the incredible examples from Team Serious Pig!

Post it on Instagram with the hashtag #IAMSERIOUS and tag Serious Pig and Flavourly.

We’ll judge the five winners (with the best ‘Serious Faces’) on 31st January 2021 and get in touch with those serious individuals on how to claim their prize!

On your marks… Get Serious!


The boring stuff:

UK residents and over 18s only. Five winners will be selected by Serious Pig and Flavourly on 31/01/21 and contacted with instructions on how to redeem their prize. One prize per person. Prize is not exchangeable for other goods or monetary value.

Still thirsty? Find more here:

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