Hasslacher’s ‘Solid Bar’ Colombian drinking chocolate is a unique tasting 100% cacao gourmet hot chocolate made in Colombia where the finest native South American Criollo and Trinitario beans are grown. These rare beans are superior in flavour and constitute only 7% of the total world cocoa produced each year. The company was founded by Jim Campbell after he visited a friend in Bogota and discovered the drink. They are probably the only brand of chocolate sold in the UK that is made entirely in the country where the beans actually grow. This provides local employment, improves traceability, creating a more sustainable and robust fair trade mechanism. Therefore, no cacao beans are traded on the open market but rather bought directly from the farmers and growers, through their own co-operative supply chain, providing better prices than traded beans, where middle men are involved. Hasslacher’s deliciously wholesome flavour is made to a secret recipe that has been a family favourite in Colombia since 1906. Nearly half a million of these bars are made and sold in Colombia every month making it their favourite national drink.