The great taste comes from slow roasting the very best organically grown, Fair Trade Certified Arabica coffee beans to extract the fine, authentic properties of the coffee. The freshly ground beans are then infused directly into the liqueur base to create a rich-flavored coffee based spirit. The coffee beans come from a co-op of more than 1,900 independent farmers in the Huatusco region of Veracruz, Mexico. The sugar used in FAIR. Cafﾎ Liqueur is also organic and Fair Trade Certified, coming from various co-ops in countries such as Malawi and Paraguay.